Ben Settle - Email Players 1 - 15

The first 15 issues provide a "bootcamp" in the mechanics of high-conversion emails:

A direct, no-hype link to the product. Settle rarely uses flashy buttons; he relies on naked text links wrapped in compelling benefit bullets. Why the First 15 Issues Remain Relevant

So, how can you learn the secrets contained in those groundbreaking first fifteen issues? You have a few options: Ben Settle - Email Players 1 - 15

Before dissecting the first 15 issues, you need to understand the man.

If your subject line looks like an advertisement, it gets deleted. It should look like an intriguing, urgent note from a colleague or an aggregate news headline. The first 15 issues provide a "bootcamp" in

This issue is a cult favorite. Settle details a specific psychological trigger: The "You’re Probably Too Smart For This" Close. Instead of hyping a product, you down-sell your intelligence. Example: "Look, 90% of you will delete this because you think you know it all. That’s fine. But for the 10% who realize they’ve been doing this backward… click here." Issue #7 provides three templates of this close applied to physical products, software, and consulting.

Settle teaches how to connect personal stories, pop culture, and philosophical observations to a product offer. This keeps readers engaged even when they are being pitched daily. You have a few options: Before dissecting the

For the Email Players 1–15 collection, prices vary. Individual back issues are often listed on eBay for around , while bundles of three issues sometimes go for $147 . A complete set of the first 15 issues, if available, could command a much higher price, depending on their rarity and condition.